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Prof. Garg - Building AI things!


Exploring and experimenting to create an era enabled by AI.


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Consumer Behavior & Text Analytics

User Opinion Mining for Effective Product Recommendations

Abiha Anjum, Rajiv Garg
Production and Operations Management (POM) Annual Meeting, Atlanta, GA · 2025

Consumer Behavior & Text Analytics illustration

Star ratings compress a lot of nuance into a single number. This project mines the opinions embedded in product review text — not just sentiment polarity, but the specific attributes reviewers praise or criticize — and tests whether recommendations built on that mined opinion structure outperform recommendations built on ratings alone.

The work was presented at the 2025 POM Annual Meeting as part of a broader research thread on turning unstructured consumer text into structured signal for downstream decision systems.